product/package design: richemont – ralph lauren launch luxury watch collection


the ralph lauren watch and jewelry company announces the launch of its first collection of timepieces to be unveiled in january at the salon international de la haute horlogerie (SIHH) watch fair in geneva, switzerland. ceft and company is honored to be one of the only external agencies to work with ralph lauren in such a capacity. the collaborative project concerns a new venture for ralph lauren into the uber-luxury category on par with vacheron and constantin and patek philippe. view all work for ralph lauren.