identity/naming: Seed


naming by ceft and company new york. a company’s name is the first point of contact with the outside world. it’s the first chance to show the world who they are and what they stand for. the right name can give you a strong, clear voice in a crowded market. naming, at its best, should first arouse curiosity, but then pay that off with relevance.


seed is a company vested in emerging talent. the name and the identity and every aspect of the brand that was designed by ceft and company represents this very “nucleus”. the word seed itself signals the nurturing aspects of the company as it relates to its young talent that it represents, as well as those using such talent.


the agency’s work for seed has been published in various international design books and has received numerous awards including a gold award at the prestigious graphis international design annual awards. view all related work to this project.