collateral: vidflow “music-video app” promotional products


custom made promotional guitar picks for with ‘taylor’… vidflows interim MC & CEO!

vidflow does for our favorite music-videos, what spotify has done for music. vidflow is an elegant software developed for web and mobile devices, with additional curated channels by special guest such as DJ’s musicians, but more excitingly by cultural icons such as david lynch, vivian westwood, tom sachs, rené redzepi and rem koolhaas.


free condoms. we’re not into “drugs” really! but we’ll sign up for the “sex and rock & roll” bit… so long as it’s safe sex. vidflow condoms with printed wisdom.

developing custom promotional material can only begin with a deep understanding of the brand and its audience. this is the only manner in which a brand can develop surprising, and more importantly, ‘relevant’ material that can capture the right kind of attention and attitude towards the brand.


vidflow tote-bags. smartly designed to hold your groceries or your 12″ records.


giveaway vidflow buttons – “change the way you love your music”.


“change the way you love your music” vidflow t-shirt.


vidflow companion speaker-head “taylor”… just plug in your smart phone or tablet and enjoy your favorite music videos. more on the “taylor speaker” here.


the vidflow desktop website where users can view compilations of music videos selected from the entire libraries of motown records, virgin records, defjam recordings, warner brothers music group and sony music entertainment. see the entire digital work created by ceft and company for vidflow here.

as part of the visual identity for vidflow, ceft and company created a series of collateral pieces, all relating to music and the vidflow lifestyle. all collateral items use the vidflow brand colors, typeface and visual elements such as the vidflow logo type and vidflow mascot, taylor. view all work related to this project.