identity/branding: josh cellars brand asset development

 color application to logo design.

agency was tasked with creating a brand book for josh cellars taking into account the brands dna and history. the agency supplied josh cellars with specifically selected brand colors,  typefaces, color application as well creating a range of “brand assets” specific to josh cellars. the agency then applied the brand assets to an array of collateral, including packaging, POS, advertising, collateral, store displays, social media, and promotional items.

primary and secondary font selection for the brand.

brand colors.

“flourishes” created for the brand and inspired by the original hand written logo.

“brand flourishes.”

brand assets above – below : primary, secondary and tertiary brand elements.

application of the “brand flourishes” to the in-store display cartons.

hand-written “the story of josh” supplied as a brand element and below…

“the story of josh” applied to wrappers.

“the story of josh” and the “brand flourishes” applied to POS, shelf talkers, and other promotional items.

solid wood display stand with gold lettering.

in-store promotional items, a white pencil and neck ties that allow gift customization. 

words on the pencil read:  “the human touch makes a world of difference” – joseph carr.

leather (a brand element) used here for promotional coasters – distressed in nature and with use, its brand appropriateness will only be enhanced. 

“brand flourishes” applied here to promotional poster.

stylistic filter application for brand visuals.

a droplet was created for the brands internal use – allowing the client to translate disparate images into a cohesive brand look for use on social media and web.

template and directives for social media including examples for promotion seasons.