graydon carter
le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign.
le cabinet de curiosites micro-site where you can learn more about the cuvees, krug’s history, upcoming events, and hear the ambassadors one-by-one, explaining why they selected the object that they did…
david lynch
le cabinet de curiosités by david lynch, director of mulholland drive.
david lynch walks us through his “cabinet de curiosites”
“these interviews were conducted after the completion of the advertising campaign. the interview with david lynch took place in an intimate setting, just us two speaking casually, sitting down, over a glass of champagne, and hearing david walk me through the personal items submitted for the campaign. david was funny in a way that he would go into his persona each time he answered a specific question i asked, but then come out as we bantered around the topics… it was quite incredible…” – ucef hanjani, creative director ceft and company
here, david tells us the history of each intimate item and explains what each one represents to him.
jean nouvel
le cabinet de curiosités by jean nouvel, winner of the pritzker prize for architecture.
jean nouvel walks us through his “cabinet de curiosites”
anjelica huston
le cabinet de curiosités by anjelica huston, actress, goddess, mother in the darjeeling limited, the film by wes anderson– had her first taste of krug with her father, john huston, in ireland.
anjelica huston walks us through her “cabinet de curiosites”
buzz aldrin
le cabinet de curiosités by buzz aldrin, pilot of the first manned lunar landing on apollo 11.
buzz aldrin walks us through his “cabinet de curiosites”
the ultimate celebrity campaign is one that is about the work and achievements that made the person a celebrity, not the mere facade or the physical self. this campaign created by ceft and company portrays each one of these amazing people through their work and passions in life, opening a door to an intimate side of each that only krug has access to.
(all ambassadors were secured and selected through ceft and company and its partners). the krug campaign created by the agency won the prestigious gold award at the world luxury awards in monaco. you can view behind the scenes film or view all work related to this project.
