as part of the rebranding effort for revlon’s iconic fragrance charlie, ceft and company assisted in the naming of the new products, as well as the design of the new packaging range. charlie “electric blue” – naming by ceft and company for phase II of packaging work for revlon we created a range of 12 […]
Richemont
press: style.com covers net-a-porter beauty event by ceft and company
“i was defying gravity… i got some good shots after a few attempts… and the pictures seemed to be a hit on… social media channels” above image style.com contributor scott lipps, with ceft and company’s creative director and co founder ucef hanjani at the net-a-porter event. scott lipps wrote: “in this day and age of social media massively consuming our lives, which is going to emerge as the winner for brands—social media marketing or traditional print ads (or both)? when an ad executive invited me to take part in the optical illusion that was the net-a-porter upside room the other day, of course i had to see what all the fuss was about…” “now why…
social media: nars cosmetics first social media campaign
fully integrated with facebook, the social media site will auto post entries on facebook. the face-pile module allows users to see like-minded friends who have also joined the experience. social media modules allow users to invite friends to the challenge or upload an entry image with comments. posted comments on the NARS site can be shared […]
product/package design: richemont – ralph lauren launch luxury watch collection
the ralph lauren watch and jewelry company announces the launch of its first collection of timepieces to be unveiled in january at the salon international de la haute horlogerie (SIHH) watch fair in geneva, switzerland. ceft and company is honored to be one of the only external agencies to work with ralph lauren in such […]
collateral: richemont – ralph lauren stirrup timepiece announcement and press kit
ralph lauren and richemont embarked on the production of their premium luxury watches with the formation of the ralph lauren watch and jewelry company, S.A.R.L. based in geneva, switzerland. the joint enterprise was to rival the likes of patek philippe, audemars piguet, blancpain, breguet, jaeger-lecoultre, vacheron constantin, and rolex. with premium movements from jaeger-lecoultre in […]
product/package design: revlon’s charlie holiday gift packaging
1- the metallic silver base-coat, revealed above on the edge band, was altered by a touch plate of 5% white and matte aqueous costing, to create a slightly less reflective and more of a matte “pewter-y” finish. charlie by revlon is one of the most historic and iconic brands in the world of fragrance. ceft […]
product/package design: fragrance prototype 4
the bottle is made of synthetic opaque dorian, with a machined wooden lid and a snap-lock mechanism. the actuator consists of a dual nozzle, allowing two different doses of fragrance at the push of a button. the actuator dips into the fragrance via two flexible plastic micro tubes at the left side of the vessel containing […]
Protected: collateral: richemont – ralph lauren timepiece box presentation
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