Strategy

Protected: bulgari heritage campaign
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strategy/positioning: joto sake for snowboarders
surely you have come in contact with sake. perhaps at your local

Digital: e-com vip access catalog for white house black market
the DNA of direct-mail: an alternative proposal for WHBM's catalog mailers as

strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight
great history for one of the most successful fragrance brands of all time.

news: revlon engages ceft and company on brand relaunch
ceft and company new york is commissioned by cosmetic and fragrance company

strategy/positioning: rebranding for revlon’s charlie fragrances
ceft and company begins work on revlon's historic brand "charlie", in an effort

advertising: clinique campaign presentation – as individual as you are
finger print for lipstick - as individual as you are. this campaign for

strategy/positioning: clinique
ceft and company collaborates with jwt on a brand consulting project with

strategy/positioning: marni fragrance launch
ceft and company was commissioned by estee lauder for the positioning and a

strategy/positioning: drakkar noir fragrance
ceft and company engages with l'oreal luxury division, the stewards behind

strategy/positioning: fan di fendi – the new fragrance by fendi
after the less-than-optimum results with the last fendi fragrance, palazzo, and

collateral: gap inc fashion consulting with stylist marie-amélie sauvé
ceft and company collaborated with french vogue fashion editor marie-amélie

retail/space design: W Hotels engages ceft and company in a branding assignment
ceft and company has been commissioned by w hotels to work on branding and

strategy/positioning: tory burch luxury fragrance
ceft and company engages with estee lauder in the positioning and launch plan

strategy/positioning: where is my hennessy sidecar?
we hired a band of actors and actresses and sent them out to select bars to