Influencer
influencer: event for net-a-porter photo-op social event case study
“turning the world of beauty on its head” the net-a-porter “upside down room” was a photo-op event set up by ceft and company new york to encourage social media engagement during a net-a-porter anniversary event. the room was designed to create an optical illusion, making visitors appear upside down when taking […]
press: gigi hadid flaunts wardements orange babies hoodie for a good cause
“gigi hadid wearing her wardements x orange babies cropped hoodie benefiting pregnant HIV-infected women and their babies in africa…” daily mail: “gigi hadid flaunts taut tummy in $275 wardements x orange babies hoodie in NYC as her new reebok campaign drops. despite the 44f-degree chill, gigi hadid flaunted her taut tummy sans coat while headed…”
social media: lululemon everlux social instore online
on set for lululemon social campaign that included assets for instore and online. lululemon recognized early on that forging connections with fitness instructors, yoga teachers, and community leaders would yield enthusiastic brand ambassadors. those very ambassadors “…who in turn wear lululemon gear, post about it online, and become living […]
events: timberland greenstride nyc subway oasis event
a nyc subway station was transformed into an event space for timberland jon gray co-founder of ghetto gastro collective which supplied the special snacks at the timberland green stride event nature finds its way… podiums displayed the art work, showcasing raw materials used in the latest timberland sustainable boot designs ceft and company was brought […]
Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug
graydon carter le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosites micro-site where you can learn more about the cuvees, krug’s history, upcoming events, and hear the ambassadors one-by-one, explaining why they selected the […]
events: nylon magazine denim issue launch event with actress olivia wilde
the pop inspired nylon cereal box design by ceft and company was handed out to the guests including the amazed actress olivia wilde. iggy may not have approved! gene simmons sent a representative. marvin jarrett and significant other were joined by designer jeremy scott along with patricia arquette and a host of others. the nylon […]
Film: “the double” featuring helena christensen for VS magazine
a film about winning and losing, love and lust, and the mysterious contents of a woman’s handbag. ceft and company has collaborated with various photographers and magazines in the past in the creation of editorial content, from numero homme in france, men’s club in japan, big magazine, soma and big report in US, doing bird […]
campaign: andre 3000 / benjamin bixby mens summer collection campaign
benjamin bixby – andre benjamin lookbook summer collection advertising campaign for benjamin bixby, the mens fashion line created by celebrity musician, producer and actor andre 3000 (outkast). styled by andrew richardson and art directed and produced by ceft and company new york. view all work for benjamin bixby.
social media: net-a-porter turning the world of beauty on its head social media campaign and its results
“turning the world of beauty on its head” above: 3 gravity defying posts by @portermagazine @carlossoare and @karencollisnphoto form 100’s of initial posts form the day of the event that resulted in multi-million “earned impressions” on top social channels net-a-porter engaged ceft and company to assist in their anniversary event […]
LOGO/IDENTITY: UROK change the way we look at mental health awareness
UROK uses music + art to change the way we look at mental health awareness. an inside look into the process of the logo and identity design by ceft and company new york for UROK foundation. UROK founded by marvin scott jarrett (co-founder and former editor of nylon magazine and raygun), is a non for profit […]
digital: nike supernatural women lookbook
olympic medalist and three-time world champion track and field super athlete allyson felix united states super athlete and national soccer team captain alex morgan united states super athlete and national soccer team captain alex morgan united states super athlete and national soccer team captain alex morgan olympic medalist and three-time world champion track […]
Product/Package design: le labo scented candles for ceft and company
scented as no other candle can be, by fabrice penot of le labo fragrances. featuring a soft matte rubber dipped glass base, used to stabilize the candles. soft-touch packaging labels hand-pressed in pure silver inks that are individually numbered. in collaboration with our good friends at le labo fragrances, we’re proud to share the final […]
fashion: ceft x wardements V-3d beanie at the v magazine pop-up event
wardements pop-up shop by V magazine presented by inez and vinoodh during new york fashion week friends, georgia fowler and alexandra agoston “see the world through wards eyes” the limited production ceft x wardements V-3d beanie along with wardements deck of playing cards designed by ceft and company exclusively for the event were on hand […]
strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight
great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. an “a-to-z” brand stewardship is key in any revamping. plans for a limited-edition perfume launch are essential in recapturing the lead perfume position charlie once had. while charlie lost ground in the past […]
digital: nars cosmetics “makeup your mind” ipad optimized website
while not an ipad app, the NARS website (www.makeupyourmind.com) coding was done in a manner which allowed users to interact, view, vote and comment on the site using an ipad or smart device. the website, designed and produced by ceft and company new york, was the answer to NARS’s desire to broaden its audience and create […]
case study: white house black market coco rocha tap dance commercial
ceft and company collaborated with fashion retailer white house black market for a span of approximately 14 months, producing three television spots. the spots proved to be successful for the company, boosting traffic to their stores and creating brand recognition in the industry. the company’s stock skyrocketed within 12 months of partnership, and while not […]
strategy/positioning: house of waris – jewelry collection
house of waris consults with ceft and company for the launch of its exclusive jewelry collection. house of waris, was founded by waris ahluwalia (widely known for his co-star role in wes anderson‘s “the darjeeling limited“). the collection is strongly influenced by the romance and history of ancient kingdoms coveted by fashion icons and sold […]
collateral: nylon magazine the denim issue olivia wilde limited edition cereal box set
“the denim issue” part of your nutritious breakfast. nylon magazine’s limited edition denim issue, featuring actress olivia wilde was photographed by marvin jarrett, and was a real treat to work on! serving suggestion, milk not included. the pop-inspired fortified cereal box design provided nutritional information, making this issue an important part of every breakfast. like […]
film: Krug with Graydon Carter, David Lynch, Anjelica Huston, Buzz Aldrin and Jean Nouvel
LVMH krug champagne – a lesson in luxury marketing le cabinet de curiosités short film includes interviews with director david lynch, editor-in-chief graydon carter, actress anjelica huston, astronaut buzz aldrin and pritzker prize winning architect jean nouvel. the film was created as part of the LVMH’s krug champagne communication effort and intended for use […]
film: PEPSI world cup viral spot with landon donovan of the u.s. dream team
landon donavan of the LA galaxy and the US national team what is GSP? GSP stands for “gatorade series pro” a sports drinks exclusively available to pro athletes here’s a look at an interview with landon donovan, of the LA galaxy and the US national team, where the biggest challenge posted was in persistence […]
content creation: moet and chandon radio program by ceft and company
moet & chandon approached ceft and company for the creation and production of a radio campaign for their nectar imperial, specifically targeted at urban club-goers in their 5 key states. moet’s platform had always been in fashion and style with annual sponsorships of NY fashion week and the like. cielo club new york city, to […]
events: nike rockstar video of workout with choreographer jamie king at DIA new york
choreographer jamie king (madonna, michael jackson, prince) created the nike dance routine, to help launch nike rockstar workout. the event took place at DIA art center in new york. location, design and production by: ceft and company new york. view all work related to this project.
advertising: kim kardashian x fusion beauty’s illumifill & lipfusion campaign
kim at the launch of fusian illumifill. photographed at milk studios in los angeles with photographer fredrik reshew, the advertising campaign for fusion’s illumifill & lipfusion featured socialite kim kardashian. noticeably, without her now husband kanye west. view all work for beauty / fragrance.
film: whbm alter ego tv commercial featuring coco rocha vs. coco rocha
model coco rocha dance challenge with herself in this white house black market TV commercial following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the spot directed by […]
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