collateral: nylon magazine the denim issue olivia wilde limited edition cereal box set


“the denim issue” part of your nutritious breakfast.


nylon magazine’s limited edition denim issue, featuring actress olivia wilde was photographed by marvin jarrett, and was a real treat to work on!

serving suggestion, milk not included.

the pop-inspired fortified cereal box design provided nutritional information, making this issue an important part of every breakfast.

like any self respecting cereal, there were a few prizes at the end of each box, including a limited edition t-shirt.

daily serving for kids under four years of age: 1/2 page maximum. nutritional facts included percentages of daily value; 81% cool, 37% cute, 36% geeky.

the nylon magazine’s olivia wilde limited edition cereal box set was designed by ceft and company new york and was sponsored by armani jeans, ck one, diesel, g-star and the like. the agency created a special nylon logo for this project, a first time endeavor for the publication. the gift box was handed out at nylon’s LA and NY launch events where guests include jeremy scott, olivia wilde, jesse jo stark, samantha ronson, patricia arquette, chris pine, nicky and paris hilton, and other film and fashion celebrities. we can only hope they all had their spoons handy. view all work related to this project.