Naming

packaging design: 1906 everything just better gift box
2 color soft touch with spot gloss UV and embossing plate magnetic closure – clasp the collaboration with 1906 spanned a range of packaging projects including tins, pouches, gift boxes, and bags – as well as display structures, packaging, event designs, and branded gifts items. view all work for 1906.

logo/identity: flow architech
logo design and identity for “flow architech”, a new york based company with a focus on architecture and technology. the minimal logo and identity were featured in the japanese design publication, pie books. titled work in progress, the book entry showcased the work process behind each creation. view all work related to this project.

identity/naming: Nike Root
branding and naming by ceft and company new york. “nike root” was created for nike inc. as the entity that included the core executives from nike stationed across the world. the root program connected them all and focused on a singular message rooted in nikes DNA. the custom made nike root band, designed and produced […]

logo/identity: nike root
ceft and company created the nike root collateral material. ceft and company was also responsible for the nike root website. ceft and company was also responsible for the nike root event in portland, oregon. nike executives flew from all over the world to gather around one purpose: to communicate with a singular voice what exists […]

identity/naming: Flow
flow naming and identity by ceft and company new york. view all work related to this project.

identity/naming: Seed
naming by ceft and company new york. a company’s name is the first point of contact with the outside world. it’s the first chance to show the world who they are and what they stand for. the right name can give you a strong, clear voice in a crowded market. naming, at its best, should […]

product/package design: michael kors very hollywood proposal
hollywood’s cliche image is of course the red carpet and the velvet rope. however there is another more intimate side to hollywood which is the writers and actors who make hollywood what it is. “very hollywood: story” packaging sported a glass bottle embedded in a die-cut script format. ceft and company teamed up with estee […]

product/package design: revlon fragrance design proposal
a simple idea can go a long way; using thread to illustrate forms, the range of packaging for this revlon project came to life as a series of feminine-yet-bold designs. product names were developed by ceft and company to conjure an attitude and sensibility. examples such as “pretty tied up”, “it’s complicated” and “start me […]

identity/naming: Spaceprojekt
identity and logo design for spaceprojekt. view all work related to this project.

collateral: ohio 65 objects for the unsettled
there are few projects more fun than those for friends and family. ohio 65 is the brainchild of our dear friend brent haas, international hair stylist, founder of space project and ex-creative director of architects and heroes. ohio 65 was haas’ answer to the overcrowded and financially-polluted world of products. back to the basics with […]

identity/naming: Charlie Electric Blue
ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency also was responsible for the product and package designs […]