branding and naming by ceft and company new york for the deverde group
** the above simulation does not include the actual names presented to the client – those will be kept confidential and will remain in the agencies archives.
the agency began with an extensive naming exercise that generated more than 100 potential names. “essmay,” spelled phonetically, was ultimately selected and successfully cleared through the legal process.
from the outset, a feminine name was of particular interest, although the exploration extended across a wide range of creative directions, with single-word, double-word, and multi-word names accompanying the options. once the essmay URL was secured, the logo development began.
“essmay new york is a fashion brand
inspired by a love of travel and a passion for detail.” – essmay
the agency presented over a 100 brand names with recommendation on 10 specific ones, which were then placed into legal search and clearance. they were narrowed down to three top favorite names… and essmay was the final name selected.
to see more naming projects click here, or you can view more work related to this project.
