a simple idea can go a long way; using thread to illustrate forms, the range of packaging for this revlon project came to life as a series of feminine-yet-bold designs. product names were developed by ceft and company to conjure an attitude and sensibility. examples such as “pretty tied up”, “it’s complicated” and “start me up” separate the products from the usual fragrance names on the market. we’re proud to share the end results here. view all work for revlon.
