strategy/positioning: house of waris – jewelry collection

house of waris consults with ceft and company for the launch of its exclusive jewelry collection. house of waris, was founded by waris ahluwalia (widely known for his co-star role in wes anderson‘s “the darjeeling limited“). the collection is strongly influenced by the romance and history of ancient kingdoms coveted by fashion icons and sold at the most luxurious boutiques, bringing together old world techniques and marvelously modern designs. more on waris here.