UROK uses music + art to change the way we look at mental health awareness.
an inside look into the process of the logo and identity design by ceft and company new york for UROK foundation. UROK founded by marvin scott jarrett (co-founder and former editor of nylon magazine and raygun), is a non for profit organization working to raise awareness for mental health through music and art.
the process: initial design recommendations taking inspiration from music + art.
creating this logo, demanded a thought process that took inspiration all the way from historic album covers to pop art.
primal screams sixth studio album cover, XTRMNTR live released on 31 january 2000.
marvin jarrett’s key source of inspiration stems from music. one of the references was the scottish rock band, primal scream (above). stripping the album cover to unleash a base for the official UROK logo, we arrived at a simple but utilitarian logo that resembled the language of the punk (clash) and the rock genre.
the clash and their iconic military style graphics.
the final logo in UROK yellow over black.
UROK yellow base with black logo.
ceft and company designed various merchandise including hoodies, baseball hats and t-shirts as UROK merch.
(left) supermodel and UROK committee member, angela lindvall.
(right) UROK founder marvin jarrett in his UROK t-shirt at the UROK event at dream hotel.
(left) actors justin prentice and annika pampel at the UROK event. (right) american actress and singer, liv keegan.
the UROK foundation has hosted multiple events to raise awareness for mental health in LA.
(left) UROK founder- marvin jarrett, supermodel angela lindvall, and actor phoenix stone. (right) singer gabe roland dynamic performance at the UROK benefit.
some of the lovely guests showing their support for the UROK foundation art & photography fundraising event.
(left) jaclynn and marvin jarrett. (right) singer and songwriter katie welch.
model lexi atkins, scott lipps, and UROK founder, marvin jarrett, showing their support at the highlight room dream hotel in LA.
influencer hailey lautenbach and friend enjoying cupcakes by magnolia bakery, and a special performance by singer maty noyes at the dream hollywood hotel in LA.
DJ tiana verhagen spinning for the night.
engaging the entire music and entertainment industry behind the cause, UROK foundation aims to host live concerts and events in cities around the world—from london to los angeles—creating awareness for mental health, while making great music at the same time. although UROK is a teen and young adult targeted movement, we believe that music + art is a universal healer and a bridge for people of all ages to join this discussion, and creating a brighter future for everyone. view all our non-profit related work.
