COLLATERAL: WARDEMENTS S/S COLLECTION LOOKBOOK

designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″).

the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be presented in milan this year by l.a. distribuzione founded by leonardo cappannelli and alessandro marcheschi, the team behind launching designers like nicolas ghesquière for balenciaga, alexander mcqueen and marc jacobs, chloé, phillip lim (3.1)…

a total of 75 individual cards printed on heavy card stock with rounded corners and held together with a paper-ribbon.

a portrait of the man behind the line is used not just on the apparel but also on one of the cards. the designer, ward stegerhoek is a man of many trades. the dutch-born vogue-minted hairstylist rose to fame in the early 1990s, taming the coifs of supermodels and has been an industry staple ever since. 

already, the line has received the model stamp of approval, finding fans in toni garrn, daphne groenveld, and alessandra ambrosio.

PR agency contact info was printed on one of the divider cards.

jokers are wild!!! and so is ward… ward’s humor is infused onto each of the 7 joker cards.

the talking piece of the collection turns out to be the LED screen purse (pictured on the above right), a collaboration between wardements and diana broussard.

look out for the upcoming pop-up event in collaboration with v magazine and inez and vinoodh. knowing him personally, we do not expect ward and wardements to slow down anytime soon as new collaborations are in the works with kangol, selima optics and diana broussard, stay tuned.  view all work related to this category.