bts: on set with photographer max farago for nike 2012 london olympics

hannah holman in US flag scarf.

photographer max farago (purple magazine) was commissioned for the visual language.

ceft and company creative director ucef hanjani with nigel powell and nate tobecksen of nike.

yuri pleskun in between takes.

on set for our latest collaboration with nike – a 50’s inspired etiquette book intended for the press and athletes attending the london 2012 olympics. the book features models including yuri pleskun and hannah holman, captured by photographer max farago under the creative direction of ucef hanjani. view all work related to this project.