timberland style #10061 and hits hip hop history
timberland’s 6″ work boots – known as style #10061 to the brand’s employees or by their more popular monicker “timbs” – have come a long way since their release in 1973.
in the past 12 months alone we’ve seen countless collaborations, the highlights of which being yet another collab with supreme and a link up with stussy stylist veneda carter to turn work-wear into evening-wear…
originally designed as a hard-wearing boot for new england construction workers, the six-inch high waterproof nu-buck shoe has vecome synonymous with hip-hop style, appearing on the feet (and the songs) of everyone from notorious BIG to kanye west.
the story behind the brands popularity in hip hop circles is a strange one; timberland never intended for its boots to be worn by rappers, and found the association so far removed from its blue collar roots that it at first tried to distance itself from its new-found audience.
but like so many brands who found popularity in places they didn’t know existed – converse, dr. martens, and vans, to name a few – the sub-cultural association has become such a large part of the brand’s identity that today it’s hard to imagine them with out it.”
to see how we helped contribute to timberland overall efforts please view all work for timberland.