press: 5 reasons our nars social media campaign is loved


ceft and company’s social media campaign for NARS cosmetics as featured in coco & creme blog.

“5 reasons we love: NARS’ new makeup your mind: express yourself site.

1. you will not have to worry about makeup ideas for the rest of 2011. there are twelve looks shown in total which gives you enough makeup ideas for the rest of the year. you can alter them with different lip shades, eye shadows, blushes and so much more.

2. the site shows looks on women of color. whenever I browse magazines or watch beauty tutorials on television, the models are rarely women of color which makes me scared to try it on myself. don’t fret here: nars shows looks on a variety of women from fair-skinned to brown-skinned.

3. see the attempts on real women. runway looks really do not work on everyone, so before you take the plunge see real women just like you and I try them out on themselves.

4. earn priceless tricks and tips from françois nars himself. françois nars is a beauty legend and on the site, he shares advice that you can take with you forever.

5. makeup is fun again. our daily beauty routines can become quite a chore, but nars makes it fun again by treating it as a game and really encouraging us all to try something out of our comfort zones.”

-faith cummings

view all work related to this project.