the scope of our collaboration with timberland visionary CMO and bringing a new voice to this historic brand. from advertising, to web and in-store content, to social media, events, digital showrooms, and e-commerce. a case study in success…
and this just in…
what incredible results… within 26 months of this ongoing collaboration, to see that timberland is ranked no.1 for gen-z, with a brand heat index of 100, and at no.2 for millennials, with a brand heat index of 97. proof that the hard work that went into bringing this historic brand to its well deserved pinnacle was worthy of the efforts and how it paid off beyond our wildest expectations.
while timberland is “no fashion brand” and will forever focus its vision on well made products that stand the test of cities and outdoors, it was a beautiful site, seeing timberland all over paris fashion week. this was followed by the release of the timberland collab project with pharrell williams (a fan of timbs himself) at louis vuitton.
timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition outerwear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from say the north face, supreme, patagonia, carhartt, arcteryx, dickies, filson and the like… achieving that was no easy task, and it too a finely sharpened creative caliper.
from city dwellers who find solace in nature, to doers who get “things” done. this is the pinnacle expression of a brand that is youthful, with plenty of attitude, energy, and compassion for the world we inhabit… as one of timberland’s creative agencies, ceft and company’s most important contribution was creating a new direction for “timberland’s brand world” involving the casting, location and the styling for the overall feel of the visuals that set the brand apart… however that was not all, to get things to become a certain way, every step and every ingredient comes into play.
working with our trusted partners, ceft and company handled the shoot production, talent acquisitions, locations, crew assembly, casting, editing, color, music and the post production with a fully supportive client from the top management down. keep an eye out for more to come. view all work for timberland.
