same footage created on set welcomes visitors to their flash-ship store in NYC via mega screens
lululemon influencer strategy: “…lululemon success is how seamlessly the company has managed to weave itself into everyday conversations. word-of-mouth marketing thrives on personal recommendations from trusted sources, be they best friends or social personalities…”
social campaign: short films with lululemon’s social embassadors, featuring the everlux fabric collection.
ceft and company’s latest production for lululemon, a sportswear brand specializing in innovative fabrics and construction techniques, promoting ultimate performance potential for any athlete. the cast for everlux was assembled by lululemon from their sports influencer group, and flown to nyc to partake in the campaign. with many thanks to our good friends at fuse project for the trust and the beautiful motion graphics. view all work for social media.
