LVMH krug champagne – a lesson in luxury marketing
le cabinet de curiosités short film includes interviews with director david lynch, editor-in-chief graydon carter, actress anjelica huston, astronaut buzz aldrin and pritzker prize winning architect jean nouvel. the film was created as part of the LVMH’s krug champagne communication effort and intended for use outside of france in various channels such as “le cabinet” website (also designed by ceft and company). the micro website featured an exclusive community section intended to create discussion and dialogue between connoisseurs and krug lovers worldwide. filmed in new york with french photographer thomas lagrange and produced by ceft and company.
the ultimate celebrity campaign is one that is about the work and achievements that made the person a celebrity, not the mere facade or the physical self. this campaign created by ceft and company portrays each one of these amazing people through their work and passions in life, opening a door to an intimate side of each that only krug has access to.
(all ambassadors were secured and selected through ceft and company and its partners). the krug campaign created by the agency won the prestigious gold award at the world luxury awards in monaco. you can view behind the scenes film or view all work related to this project.
