ceft and company created this influencer event for pepsi’s g-series pro in new york for a select 75 guests; including those from the press elite, bloggers, and the world of professional sports. the agency turned georgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and life are inseparable. eli manning and ladainian tomlinson battled each other over a game of foosball. from the event, more than 100 stories were generated, including MTV, the wall street journal and the ny times. this resulted in a reach of more than 92M impressions, followed by a viral video created by ceft and company with soccer star landon donavan that generated another 27 million impressions itself. view all work related to this project.
