everlux is here
everlux is lululemon’s fastest-drying, high-performance fabric designed for intense, sweaty workouts… imagine HIIT, spin, cross training or hyper trophy training. it features a unique dual-knit construction with a soft, brushed exterior and a cool, slick interior. it is highly breathable, four-way stretch, and provides medium-to-high compression for those muscles that need it.
cross-training is the practice of incorporating different types of exercises—such as strength training, cardio, and flexibility work—into a fitness routine to improve overall performance and avoid overuse injuries.
it involves training in activities other than one’s primary sport to build a well-rounded physique and increase consistency.
“don’t cross me”a line the agency proposed is a take on the “athletes fierce attitude”… but also a nod to cross training.
lululemon everlux fitness influencer campaign
in-store displays featuring the motion campaign we created for lululemon
it has always been about community, and the trust of that word-of-mouth. lululemon recognized early on that forging connections with fitness instructors, yoga teachers, and community leaders would yield enthusiastic brand ambassadors… nourishing that relationship is at the core of this very work.
ceft and company’s latest production for lululemon, a sportswear brand specializing in innovative fabrics and construction techniques, promoting ultimate performance potential for any athlete. the cast for everlux was assembled by lululemon from their sports influencer group, and flown to nyc to partake in the campaign. with many thanks to our good friends at fuse project for the trust and the beautiful motion graphics. view all work for social media.
see the motion film and social clips created for lululemon everlux fitness influencer campaign here
