“how timberland made itself fashion week’s biggest thing…”
here, you might think timberland was merely one of many brands attempting to dominate fashion weeks through sponsorship or sheer ubiquity. after all, it only takes so many freebies to unlock positive press. but timberland’s approach to the shows in paris was uniquely potent. no brand owned this year’s fashion week harder than timberland and no shoe was more visible than the signature timberland 6″ boot otherwise known as “timbs”…
“… google’s trend tracker reveals that searches for timberland nearly doubled that day, sparking a heightened demand that still hasn’t dipped. two titans of culture coming together for co-branded shoes? come on. this was destined for virality.”
to see how we helped contribute to timberland overall efforts please view all work for timberland.