bts: kose SKNY haircare from the stephen knoll shoot

director steven mead and producer holly hartley


founder of SKNY stephen knoll and model courtney herron

kose executives hideto hokao and tatsuo kannami


stills from behind the scene of the print and tv shoot with stephen knoll, director steven mead and photographer josh jordan. in this particular execution of the brand-story we see our model, courtney, heading somewhere in a chauffeur driven car. she is dressed up, leading us to believe that her destination is her one-and-only love. whose car is she in? is she a kept-woman? she pulls out a photograph of a man, admiring it. is he the one? but then, we see her tear up, not only the image, but our judgment of her. she lets the wind that has embraced her hair, carry the pieces away into the big city’s night sky. in full calm she casually reaches out and pulls out a stack of pictures of other boys right out of her bag. tag line: “great hair. many options.”