ceft and company was commissioned for the ideation of the advertising campaign for rolex intended for men’s fashion publications like GQ, the rake, vogue homme, monocle, WSJ magazine, and the like. under the tagline “our time is now” the focus of the campaign was less about achieving your ambitions, than what you do once you have reached them. the campaign portrays the rolex persona’s in the habitat that exemplifies the story of their adventures. view all work for luxury.
