social marketing efforts for mackage – luxury outerwear
the mackage water proof broden trench coat in black above and in white with celestial blue lining below
a series of short clips showcasing the waterproof rain coat collection and the luxury wool jacket collection
above mackage ceyla double-face wool coat with sash belt in white
outdoor technical-know-how + craftsmanship in luxurious wool forms
below, almost a dozen short films, featuring the above 2 specific featured products.
ceft and company’s latest work created for mackage. a sustainable luxury outerwear brand, based in canada. the commissioned films were created for social channels as well as in store and web. the short clips bring a sense of energy through the fast-paced, beat-driven, editing as well as a touch of curiosity using and array of video effects.
this curiosity aspect, in our view, is one of the most important ingredients for any successful social content given today’s crowded landscape. the agency was commissioned to handle the casting, ideation, production, and post production, as well as the music selection for the spots. please see our wider range of social media work available on our website. view all work created for social media.
