identity/naming: Nike Root


naming by ceft and company new york.


“nike root” was created for nike inc. as the entity that included the core executives from nike stationed across the world. the root program connected them all and focused on a singular message rooted in nikes DNA.


the custom made nike root band, designed and produced by ceft and company, included presentations and documents in a compact, easy-to-carry, band and replacing the need for any printed matter and documentation at the events. each band was loaded with appropriate material and password corrected for its source user. view all work related to this project.