collateral: nike brazil featuring loro piana cashmere capsule collection

Posted in Collateral, Luxury, Nike, Product / Package Design

when you open the kit, the first card introduces where the cashmere pieces were inspired from and the evolution of knits from 1958 to today.

the exterior of the kit is perforated, giving the package a nice texture and feel prior to opening.

specialty papers and processes where used in the production of the collateral.

the kit contains 13 cards and a media drive with material.

for the launch of loro piana’s collaboration with nike, ceft and company was commissioned with the creation of visuals along with the design and production of the above launch kits. view all work related to his project.