press: nike considered in freshness mag

whether it be in the political arena, business circle, or social gathering, the current hot topic is to think green and how to implement these green ideas into our daily lives. so to reaffirm their commitment to the sustainability initiative, nike today debuted the company’s next major step in its evolution with nike considered design – an ambitious expansion based on the principles behind its already popular nike considered product line.”

ceft and company was assigned the design production and location sourcing of the nike considered event in nyc. the event was to focus on the environmental leadership programs at nike and the future plans for greener production. the 57th floor location at the new 7 world trade center was secured for the event and built out accordingly. view all work related to this project.