film: nike fall winter running collection

nike holiday 2014 ceft andc ompany newyork

for this winter holiday, nike introduces their latest running gear suitable for all conditions. the apparel utilizes heat dispersion technology as well impressive reflective qualities that insure runner visibility and safety in the dark. the outer shells are of course rain and snow proof and yet deliver superior breath-ability. ceft and company new york collaborated with nike portland in the ideation, creation and the production of a series of still images as well as a magical film, loaded with special effects for their “win in any condition” campaign. view all work related to this project.