film and still production for nike’s ACG – all condition apparel
video below produced in NY by ceft and company – press play for video to begin
for this winter holiday, nike introduces their latest running gear suitable for all conditions. the apparel utilizes heat dispersion technology as well impressive reflective qualities that insure runner visibility and safety in the dark. the outer shells are, of course, rain and snow proof, and yet deliver superior breathability.
ceft and company new york collaborated with nike portland in the ideation, creation and the production of a series of still images as well as a magical film shown above, loaded with special effects worthy of their “win in any condition campaign”. view all work related to this project.
