based on harris brand platform data, ad age – harris poll’s third gen z tracker celebrated timberland as one of the leading brands gaining traction with gen z. this ranking exposes the top 20 brands each quarter by brand equity growth among gen z consumers.
timberland boasted a significant bump in overall brand equity (+7.5), representing the growing value that momentum (+8.0). the popular outdoor boot company saw the greatest rise in gen z’s familiarity with their brand. while many factors aligned for this rapid uptick, timberland’s strategic step into the metaverse greatly helped them gain traction with this younger demographic.
gen z is a highly sought after consumer group. they currently hold about $360 billion in disposable income, and their buying power continues to rise. marketers have been forced to pivot to meet this demographic where they spend their time – social media, video games, and now the metaverse. timberland’s success is rather noteworthy.
to see how we helped contribute to timberland overall efforts please view all work for timberland.