this campaign for tommy hilfiger jeans was the brainchild of creative director ucef hanjani and produced at kbp under his supervision back in 2002, way before viral campaigns had a name or became a category. the campaign at the time was referred to as the “tommy jeans unreleased cuts” and the idea was based on […]
advertising campaign
advertising: seagram’s 7 campaign “not that complicated”
the “not that complicated” outdoor campaign line for seagram’s 7 was a nod to the unpretentious whiskey-drinker who prefers the simpler and not so complicated things in life. the campaign shows a series of images shot by a variety of photographers with obscure and hard to define imagery. complicated, unlike the seagrams american whiskey that […]