graydon carter le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosites micro-site where you can learn more about the cuvees, krug’s history, upcoming events, and hear the ambassadors one-by-one, explaining why they selected the […]
ADVERTISING / COMMUNICATION
advertising: clinique campaign presentation – as individual as you are
finger print for lipstick – as individual as you are. this campaign for clinique, under the direction of ceft and company’s creative director, ucef hanjani, for jwt, was presented in 2004. the direction of this campaign was the premise of the shift in clinique’s communication efforts in recent years. clinique’s initial request, based on our […]
film: nike be free campaign and imagery created by ceft and company
conceived and produced by ceft and company “when concept and imagery connect with a product, it produces advertising genius.” – s.garcia of graphic optimism. “throughout their lives, women are confined within spaces, garments and shoes that restrict the body’s natural movement. nike has created women’s training apparel and footwear that is lightweight and breathable, with […]
print: nike be free realization and production
for the spring/summer efforts on nike apparel, ceft and company engaged veteran french art photographer denis darzacq to create a series of magical and enigmatic images. the idea for the concept sparked from the apparel and the amazing technologies incorporated in the designs. it featured footwear that flexed and bent to simulate the feeling of […]
press: nike be free in top 10 fashion films
nike: be free film by barnaby roper for ceft and company makes the cut on the “fashion film network” top 10 list of fashion films, losing the number 1 spot to lady gaga’s “born this way” video filmed by nick knight. the adidas’ 2nd place was surely a spoiler for us, but its interesting to note the romain gavras’ spot was created with a budget 32 times the funding of nike’s be free, mainly because the “be free” film was an add on to the print campaign in the final hours of production…
press: the alternative pick magazine features ceft and company new york
after more than 10 years, ucef hanjani just got tired of the heavy-handed bureaucracy of agency work and sought to build a high-end, luxury-driven creative office that provides a more personal, hands-on approach with clients…