“…the book is the work of new york-based creative agency ceft and company and was photographed by max farago and for me, is one of the more impressive bits of printed paraphernalia to have come out of all things olympics-related that have started flooding into my snail mail cubby hole…
athletes etiquette book
press: nike london 2012 olympics etiquette book featured on just luxe
“…nike has created their own book of proper behavior and is giving them exclusively to attending olympic athletes and press…. in collaboration with creative agency ceft and company, nike is taking some inspiration from those days, creating a tongue-in-cheek london olympics etiquette book…