a printed invitation for current krug clientele, as well as select mailing-lists (amex black and the like), requesting members to join-in on this special community site. “welcome to the krug cabinet website” after the launch of the krug advertising campaign created by ceft and company, the agency proposed the idea of an exclusive, […]
krug antichambre
digital: krug champagne ambassadors micro website – content and interviews
the interviews with krug ambassadors, including david lynch, jean nouvel, anjelica huston, gradon carter and buzz aldrin, were intended to be shared exclusively on the krug micro website. teasers and clips from the interviews were also used on social media and in teaser ads to direct traffic… here is a quick demo showing […]
events: LVMH champagne krug campaign extensions and collabs
in addition to the krug advertising campaign created for champagne krug, ceft and company developed ideas and venues to bring the unprecedented access of the marketing campaign to life. these extensions were aimed at expanding the luxury houses’ market, and allowing an ongoing presence without compromising the brand stature and character. the core idea was […]