“what is ceft and company… it’s a question we are still trying to put an answer to. ceft and company is an oddity of sorts. we are not a design studio or an ad agency. the best possible explanations were given to us by our client at dior, which were, “a dream lab” or “creative lab”. no place i know of, can invent/implement a strategy and execute it in a polished manner as we do. it’s the brains behind the beauty that is the ultimate goal. the challenge is to create meaningful design and dialogue which will always be in demand. design and advertising as we have come to know it, is dead. brands are looking for meaningful ideas that can be implemented into marketing and operations…