“on tuesday nike unveiled new plans to help mother earth. nike’s new nike considered design plan is to have all apparel, footwear, and sports equipment meet environmentally friendly standards for all footwear come 2011. the same goes for nike apparel by the year 2015, along with equipment by 2020. nike’s agenda is to cut waste of their global footwear supply by 17% and raise the use of environmentally preferred materials by 20%. nike’s mark parker reports to WWD: ‘i see potential for us to be a game changer….this is good for our shareholders, our consumers, and ultimately, our planet.’“ the blog trashbag aesthetics reports on the nike considered campaign and its…
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“…part of the process has been developing the in-house considered design index, which vogel said was organized around the principals of selecting ‘environmentally preferred materials,” receding waste, using less-toxic solvents and spurring innovation. in a theme that has been echoed by many businesses who have sampled going green, vogel said once you start on the sustainable path you discover how infectious it is, and want to keep learning more and becoming even more eco-friendly.” the daily green, “a consumer’s guide to the green revolution” writes up the nike considered campaign, determining whether or not the tremendous entity that is nike is truly dedicated…