“successful PR requires a great PR tool that is worthy of talking about” the above mask was created by ceft and company as a PR tool for nike during the launch of their warrior campaign. one hundred masks were produced complete with custom steel cases containing one of the numbered masks, a sample of the pro performance apparel, detailed information about the campaign and product as well as a custom kits created for the launch of the warriors campaign. the mask was featured in numerous press publications as well as on many news stations. the mask was even worn by a news announcer during a primetime broadcast. view all work related to this project. a “physical” invitation created by…
nike sportswear
events: nike speed in new york city
lookbooks featuring photographs by barnaby roper. this space, secured and built out by ceft and company, was used for the nike shoot as well as for an event presenting the new line of nike sportswear to the editors of various magazines and publications. view all work related to this project.