ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency was also responsible for the product and packaging designs […]
revlon historic brand
strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight
great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. but like many once-iconic names, the brand had slowly faded into the background over time. and yet, time has a way of circling back—of rediscovering what once mattered most. […]