charlie is one of revlon’s most iconic fragrance brands which made waves upon its original launch back in 1973. since then, the brand lost its cache and was pushed into drugstore distribution, with mainly body sprays as its core business. the original brand had such impact that even today, charlie is mentioned in nearly […]
revlon packaging design charlie
identity/naming: Charlie Electric Blue
ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency also was responsible for the product and package designs […]