the nike content creation and photoshoot was art directed and produced by ceft and company for nike. the agency collaborates with the top talents in NY and worldwide to bring the most relevant material to every brand. view all work related to this project.
terry richardson
bts: nike SB lookbook with Terry Richardson
the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.
print: nike white label lookbook with terry richardson
this series was the first set of nike sponsored shoots with photographer terry richardson. the effort was targeted especially towards opinion leaders within the US; those who appreciate innovative designs that first and foremost are functional, but also happen to be stylish and chic. the focus was to create visuals that were appropriate for the […]
bts: on set with terry richardsonn for nike
terry richardson requires a massage after every shot, as holding his very large camera can be fatiguing. terry was a great pleasure to work with, both for us and for our clients. creative director ucef hanjani had this to say about terry richardson, “terry is truly one of the very few people who can create […]
editorial: magazine curation and art direction for soma magazine
ceft and company’s creative director ucef hanjani redesigned and recurated the west coast publication soma, releasing numerous noteworthy issues. eventually,many of these became collectors’ issues, some of which even fetched hundreds of dollars on ebay. featuring cover stories with cult figures of the time such as actor/director vincent gallo, actress chloe sevigny, director wong kar-wai, […]