film: Target TV Spot – Charmin’s Guitar Kid

one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite a challenge to produce such work in an innovative and fresh manner, yet we feel it delivered that and more. both creatively and financially, forcing target to increase shipment of such products within weeks of the campaign launch. view all work related to this project.