the scope of our collaboration with timberland CMO and bringing a new voice to this historic brand. from advertising, to web and in-store content, to social media, events, digital showrooms, and e-commerce. a case study in success…
and this just in…
what incredible results… within 26 months of this ongoing collaboration, to see that timberland is ranked no.1 for gen-z, with a brand heat index of 100, and at no.2 for millennials, with a brand heat index of 97. proof that the efforts to bring this historic brand to its well deserved pinnacle was worthy of the efforts, and has paid off beyond our expectations.
more so, it was a beautiful site, seeing timberland all over paris fashion week followed by the release of the timberland collab project with pharrell williams at louis vuitton.
timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north face, supreme, patagonia, carhartt, arcteryx, dickies, filson and the like.
from city dwellers who find solace in nature, to doers who get “things” done. this is the pinnacle expression of a brand that is youthful, with plenty of attitude, energy, and compassion for the world we inhabit… as one of timberland’s creative agencies, ceft and company’s most important contribution was creating a new direction for “timberlands brand world” involving the casting and the styling for the overall feel of the visuals that set the brand apart… however that was not all, to get things to become a certain way, every step and every ingredient comes into play.
working with our trusted partners the agency handled the shoot production, talent acquisitions, locations, crew assembly, casting, editing, color and the post production with a fully supportive client from the top management down. keep an eye out for more to come. view all work for timberland.
