product/package design: Viktor & Rolf

the additional color ranges were intended for potential “versioning” to follow the launch

these are the agencies product and packaging design proposals for viktor & rolf fragrances, through l’oreal’s luxury division. the heavy resin molded outer shell was designed to resemble the classic tile works associated to historic baths, and allow the piece to blend into its natural environment. inline with the brands dna, the orderly and classic tile arrangement dispenses into controlled chaos, signalling tension and a sense of freedom from order. a glass interior holds the fragrance which is gently released by de-pressing the V&R plomb emblem on the tip of the flacon.