press: whbm alter ego tv commercial featured in lucky magazine

ceft and company ny agency whbm alter ego tv commercial matt bieler johan renck coco rocha press lucky

“coco rocha has been cast by white house black market to bust some moves in previous seasons–but this time she’s not alone. well, okay–technically, she is.

the brand’s fall 2012 campaign features the model in a pose-off against herself, wearing office-appropriate outfits on both sides of the battle. after watching the video a few times, though, we still couldn’t decide on a clear winner. both versions of the copper-haired model look really good–and they’d definitely out-dance us…. – alison syrett, lucky mag

following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the spot directed by matt bieler in collaboration with johan renck is a part of the series of the “workkit” commercials, ending with the third spot “the heart of workwear” directed by ellen von unwerth with a message that suggests: workwear can be dull but it doesn’t have to be. view all work related to this project.