press: whbm the heart of workwear TV commercial featured on fashion gone rogue

ceft and company new york agency whbm heart of workwear ellen von unwerth coco rocha press fashion gone rogue

“she has moves – coco rocha is back once again for the spring 2013 campaign film from fashion label white house black market. photographer and director ellen von unwerth captures the canadian beauty in work-wear ready looks. coco brings a sense of vibrancy and freshness to an otherwise static work environment with her dancing.” – joanna, fashion gone rogue

white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the “workkit” commercials, beginning with “a musical odyssey” and followed by “alter ego“, with a message that suggests: workwear can be dull but it doesn’t have to be.

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