advertising: jawbone campaign and PR visuals
ceft and company was commissioned by aliph to create a series of visuals for their upmarket jawbone headsets. the idea was to position the headset as more of a body accessory or a piece of jewelry rather than a piece of technology. featuring model janelle williams, these particular visuals, which are two of seven images, were created for the upmarket publications in the US and europe, such as purple magazine, fantastic man and the like. view all work related to this project.