a series of newspaper ads created, inline with targets witty image, for the new york times, and other like publications.
like this… like that…
the ad campaigns premise was to do a spoof off of the ever present tiffany & co’s ads that graced the opposite pages of the publication.
way out there… target ad for sonia kashuk hyper slick lip color $5.99
it’s a pirates bounty at target… oversize chest just $29.99
tiffany & co atlas collection vase $380 vs. tartan juice glass 4 for just $6.99
in good humor we mocked the pricey items on the tiffany & co page with amazingly reasonable items that somewhat represented the tiffanys images.
winter in wonderland…
vegas show girls on michael graves design™ pro poker set
tiffany & co $65,000 ring for a lifetime target bird cage just $24.99
pocking a little fun at our selves, and michael graves design™
michael graves design™ ice cream scoop just $7.99
over 100 product ads were created for this campaign, shot efficiently in batches of 10–20 and crafted creatively to correspond with each featured item. creative director ucef hanjani developed these innovative black-and-white ads for target, showcasing enlarged products that seamlessly contrast target’s fun brand personality with the items being highlighted. view all work related to this project.
