ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes.
a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage.
the agency was also responsible for the product and packaging designs as well as a range of marketing needs.
no opportunity overlooked
research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — combining multiple scents to create personalized blends. recognizing this trend, our agency developed and executed the “charlie layering” concept to tap into this behavior and encourage secondary purchases.
layering strategy to drive engagement and repeat purchases
we collaborated with expert perfumers to identify the most complementary pairings within the charlie fragrance range. these curated combinations were then integrated into the pack design, with the back-of-pack featuring the recommended partner/pairing scent to guide consumers toward discovering new scent pairings—boosting engagement, brand loyalty, and multi-product sales.
